Call this a lesson in learning what customers want by watching their behavior—even if ithat conduct goes against millennia of human instincts for self-preservation.
Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off the 103rd floor of the building’s west façade and offering a 360-degree view (well, minus whatever portion is attached to the building) of a large portion of the city from 1350 feet up. more
CBS radio had a segment this morning about whether it was a good idea for Macy’s to be spending a boatload of money on its annual Fourth of July fireworks display this year. After all, Macys’ stock is not doing so hot, to put it kindly. more
Okay, I’ll admit it, I love direct mail marketing. I look forward to going home at the end of the day, seeing my family and then looking at and opening my daily mail. I also love emerging media, but mail makes us, subliminally, feel important. Someone is trying to contact you and wants your attention. They are trying to convince you and educate you that their insurance, olive oil, magazine, steaks, wine or clothing is better and they’ll give you a deal to prove it to you.
Thus, when I continue to read that mail volume continues to decline I don’t panic. Why? more
H.R. 22 moves forward with a timeline amendment. more
Just when you thought that national promotions built around “free” were beginning to look like invitations to disaster, someone’s pulled one off—and even managed to control the blowback when the supplies of free product ran out. more
Raise your hand if you grew up in the 70s and didn’t have the iconic Farrah Fawcett poster. I don’t see many hands raised.
It’s a poster that hung in many bedrooms in the 70s. And I’m sure it caused many mothers to realize their sons were growing up. I think mine was mortified when I proudly won mine at a carnival.
With Farrah Fawcett’s death last week from anal cancer at the age of 62, many stories about the poster have resurfaced. No doubt though that this one poster was the marketing tool that made her career. more
Call this a lesson in learning what customers want by watching their behavior—even if ithat conduct goes against millennia of human instincts for self-preservation.
