You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Cap’n Crunch just launched its retro packaging, using original type and design, as well as old-skool collectible trading cards on the back. more
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Related Topics: Retail, Opinons, Just for Fun, Promotions, Branding, Advertising/Media, Multichannel Marketing, Creative, General
It seems rather strange to me when you consider how fast marketing has changed, yet so many big businesses revert back to age-old methods to secure their next great advertising campaign and/or firm. Despite the fact their old-fashioned processes do not work!
Specifically, I’m referring to allowing “procurement” to handle the RFP duties to help their companies save money and treat the process of an advertising agency search as just another can of wax in their quest for their next full service marketing agency that will give them the biggest creative bang for the deepest discounted price. more
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Related Topics: Branding, Opinons, Creative, Multichannel Marketing, Advertising/Media, Metrics/ROI
One of the great things about going on vacation is it gives me a chance to look at marketing from the eye of a relaxed consumer, and listen to what other consumers—namely my kids—think about campaigns they see.
During our week in Maine, our eyes were looking skyward when we saw a small plane pulling a banner advertising the $3.99 ham and eggs breakfast special at Rosa Linda’s in Saco, ME.
My seven-year-old son was curious about the ROI of this marketing effort. Or more specifically, he wanted to know (a) what it cost to have a plane fly your message over the beach every single day, (b) why this restaurant wanted people to know what their breakfasts cost, when we always seemed to be closer to lunchtime when the banner flew over, and (c) why did people eat ham for breakfast? more
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Related Topics: Promotions, Direct Marketing, Branding, Database/CRM, Advertising/Media, General
Could be. This just in this morning from New York Times’s DealBook blog. The blog got its information from The Daily Mail, which reports: more
Lately more and more marketing emails seem to be referencing their top-rated and best-reviewed items in their subject lines and headlines. “Our Customers Speak Out—Shop Top-Rated Toscano Favorites!” is the subject line of a recent message from home decor cataloger Design Toscano. “Want to know what customers like you like best at Orvis?” is a somewhat clunky subject line from outdoor gear cataloger/retailer Orvis. “Protect your investment! 15% off top-rated outdoor furniture covers” teases country-living mailer Plow & Hearth.
Playwright A.R. Gurney inadvertently gave marketers an object lesson in the power of social media – not with one of his plays (“A Cheever Evening”; “The Dining Room”, the Pulitzer-nominated “Love Letters”, among others) but rather with a letter to the New York Times which ran earlier this week.
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