You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
It’s one thing for a company to adhere to “green” initiatives geared toward a safer and healthier environment. But now, officials for cataloger/retailer Plow & Hearth plan to embellish that concept with a creative initiative of their own.
Having established its niche as a seller of “country living” products, Plow & Hearth wants to now give back to the environment.
Literally. more
It’s one thing for a company to adhere to “green” initiatives geared toward a safer and healthier environment. But now, officials for cataloger/retailer Plow & Hearth plan to embellish that concept with a creative initiative of their own.
Having established its niche as a seller of “country living” products, Plow & Hearth wants to now give back to the environment.
Literally. more
Here and there around the Web…
The Supreme Court opened its term yesterday by hearing arguments on whether the tobacco industry can be held liable for defrauding smokers with claims about light and low-tar cigarettes. The LA Times reports that the tobacco industry faces more than 30 class action lawsuits from smokers and ex-smokers.
In related news, an exhibit opening today in New York spotlights tobacco advertising campaigns of yesteryear. Babies? Santa Claus? Mickey Mantle? Yep, turns out they all endorsed cancer sticks back in the day. See the NY Times for more.
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When the Los Angeles Dodgers swept the Chicago Cubs out of the National League Divisional Series, those stoic Cubs fans weren’t the only ones who were disgruntled over the team’s dismal showing.
The prospect of a five-game series involving two of baseball’s most popular brands and, not coincidentally, two of the country’s biggest markets, had to have executives at Major League Baseball, Turner Broadcasting and their supporting lineup of marketers salivating.
Beyond the championship series, there was the prospect of those Cubbies against the Boston Red Sox in the World Series.
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When it comes to e-commerce, it’s got to be the business model.
The reminder came up a few weeks back at the Lenser Summit. Lenser partner Al Bessin started discussing the difference between the excitement at ACCM vs. that at Internet Retailer’s show.
Attendees of both shows have e-commerce channels. But the ones at IRCE were more excited and upbeat. Those attendees had a full grasp on what online retail was all about, while ACCM attendees were more concerned with the catalog, and how to use it to drive people to the Web.
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Related Topics: Retail, Cross Channel, E-commerce, Catalog, Etc. - Opinion, Multichannel Surfing, Etc. - Multichannel Marketing |
When it comes to e-commerce, it’s got to be the business model.
The reminder came up a few weeks back at the Lenser Summit. Lenser partner Al Bessin started discussing the difference between the excitement at ACCM vs. that at Internet Retailer’s show.
Attendees of both shows have e-commerce channels. But the ones at IRCE were more excited and upbeat. Those attendees had a full grasp on what online retail was all about, while ACCM attendees were more concerned with the catalog, and how to use it to drive people to the Web.
more
Email This Post
Related Topics: Retail, Cross Channel, E-commerce, Catalog, Etc. - Opinion, Multichannel Surfing, Etc. - Multichannel Marketing |
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