You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, the New York Times reported on Thursday. The objective is to fight terrorism.
The database will be of traffic only—phone numbers dialed, Web sites visited and e-mail addresses, the Times wrote. But civil liberties groups are against the idea, and I’m with them.
Will it ever stop? Great Britain may build a database of all telephone and e-mail traffic in the country, the New York Times reported on Thursday. The objective is to fight terrorism.
The database will be of traffic only—phone numbers dialed, Web sites visited and e-mail addresses, the Times wrote. But civil liberties groups are against the idea, and I’m with them.
Tom Hansen, the executive creative director at Wunderman will be sharing his thoughts with us using a cartoon version of himself. Look for a new episode every two weeks!
I have to admit it’s a depressing time to be writing about multichannel merchants. So many of them have failed, are failing, or are about to fail – and it’s tough sometimes to have to interview business owners who just aren’t sure whether they’ll be around next year.
Don’t get me wrong, I love my job, it’s just that lately I’m starting to feel like a social worker.
A few weeks ago I was still pretty optimistic – I was thinking it would take just a few months for the stock market to stabilize, for consumer confidence to be restored, and for things to get relatively back to normal.
But after reading a few articles today about the looming credit crisis, my feeling is the situation is more than likely going to get worse. My guess is that roughly 30% of the companies we covered in Multichannel Merchant in 2008 won’t be around by the end of 2009.
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Travel trimming. The Baltimore Business Journal reports on the impact marketing budget cuts will have on Maryland tourism.
The sky’s the limit. To boost revenues without raising airfares, more airlines will consider onboard advertising on everything from tray tables to napkins. USA Today has the story. more
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