Watercooler Chat: Friday, Oct. 17
Travel trimming. The Baltimore Business Journal reports on the impact marketing budget cuts will have on Maryland tourism.
The sky’s the limit. To boost revenues without raising airfares, more airlines will consider onboard advertising on everything from tray tables to napkins. USA Today has the story.
Playing to win. This week, Barack Obama became the first presidential candidate to advertise in the video game world. RTTNews has the play by play.
Accentuate the…negative? WSJ.com’s MarketWatch has the story on a study by the Wisconsin Advertising Project, which says John McCain’s campaign aired only negative ads the week of Sept. 28.
Take my stock portfolio—please! Marketers ranging from HBO to Brooks Brothers are launching campaigns that go for laughs in light of the country’s recent economic woes. The New York Times reports.







