You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Oh, my dear Gail Collins. Is there a better columnist anywhere in this country? She works for the New York Times and is primarily enjoyed by eastern elites, of which I’m one (I’m an easterner, anyway). My wife and I read her columns out loud to each other.
Today’s column has special meaning for those of us who hover around the fringes of direct marketing. more
Oh, my dear Gail Collins. Is there a better columnist anywhere in this country? She works for the New York Times and is primarily enjoyed by eastern elites, of which I’m one (I’m an easterner, anyway). My wife and I read her columns out loud to each other.
Today’s column has special meaning for those of us who hover around the fringes of direct marketing. more
As my colleague Melissa Dowling notes, marketers are already bombarding us with Christmas catalogs.
But I can’t deal with that just yet. As the mom of two small children, right now I’m knee deep in Halloween spookery. more
Lands’ End is going green in a different way: According to an article this week in the Wisconsin State Journal, the apparel and home goods cataloger is for the first time offering fresh Christmas trees.
Michele Casper, a spokesperson for Lands’ End, tells the paper that the North Carolina-grown Fraser fir trees are cut fresh that day, then wrapped in a water-resistant carton and shipped immediately. UPS will deliver the tree within three to five days, along with a biodegradable bag for disposal later.
So would you pay $129.50 to $299.50–depending on size, plus shipping costs—for a fresh Lands’ End Christmas tree? I wouldn’t—and not because they cost more than the local nursery. more
The Rand Corp. just came out with a study this week advising against giving private courier access to mailboxes, noting that doing so could well jeopardize the security and safety of the mail.
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If the medium is, indeed, the message, then branded webisodes could signal a sea change in the way the media is served up to ad-averse consumers with short attention spans.
The latest example is an eight –webisode deal CBS Interactive struck with Saturn for a series featuring four women from varied backgrounds and ages taking off on weekly adventures based on their book club reading. The title is “Novel Adventures.” Get it? They read Ernest Hemingway’s “Old Man and the Sea” and go deep-sea fishing – with a Saturn vehicle facilitating their excursion to the briny deep. You get the picture… more
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