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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Green Crayons

I’m critical of a lot of green initiatives because so many of them are misleading. A lot of these initiatives are more about making green than being green.


But today I read about a green initiative that sounds pretty neat. Educational Warehouse, a multichannel merchant of school supplies, has launched a “crayon recycling program.” Visitors to the company’s retail stores in Danbury and Norwalk, CT; Carle Place, Spring Valley and White Plains, NY; and Randolph and Wayne, NJ; can bring in their old, broken, worn-out crayons and put them in a designated container, after which they will be sent away and recycled into new crayons.



I think this is an awesome idea because, as a parent of two children ages 5 and 8, I’ve reluctantly thrown away a lot of those little crayon stubs – you know, the piece that’s so little it isn’t really usable anymore. Usually I’m compelled to do so because otherwise they end up melted into my carpet.


As an incentive to get customers to bring their crayon stubs in, visitors can win a free gift card if they correctly guess how much the box of crayon stubs weighs. In addition, Educational Warehouse will donate $5 for every pound of crayons collected each month to a local non-profit.


Great way to get me to come into your Norwalk store, guys. I’m going to start collecting those stubs!

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One Comment to “Green Crayons”

  1. This is a great idea. I wish they had a store in the Boston area.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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