You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

‘Tis the Season for “Goosebumps”

GoosebumpsAround my house, the appearance of “Goosebumps” on Cartoon Network leads to a three-year-old and a five-year-old child screaming “Mom! Change the channel! I don’t wanna watch this!”


But for older kids, I suspect the scary stories generate more screams of delight. This is probably why Scholastic is launching a major “Shriek Week” marketing campaign, just in time for Halloween.


If you’re so inclined, on Oct. 31 head down to New York’s Times Square and watch the world’s fastest pumpkin carver try to break the record for the most pumpkins carved in an hour. Or, go down to the Times Square Toys ‘R’ Us and watch “Goosebumps” video game demos.


And of course, there are the books. A new series, “Goosebumps Horror Land,” is out from author R.L. Stine. If I have a chance, I’ll check out the redesigned Scholastic Web site for the series.


If I’m not too busy changing the channel, that is.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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