The Big Fat Marketing Blog

Here’s a consumer’s multichannel dilemma: I lost my favorite blusher (it was accidentally flushed down the toilet if you must know), and I need to buy another one ASAP. I really love this brand, but the only local merchant I know that carries it at retail is Sephora. And the nearest Sephora store is about 20 miles away.

If I go to the store, I’ll have immediate gratification, plus I won’t have to pay the shipping and handling charge, which ranges from $5.95 for ground to $21.95 for overnight express service. But that’s going to be time consuming and annoying. more

As the race to be U.S. president winds down, one of the few interesting advertising/marketing aspects has been the 30 minute ads purchased by the Democratic nominee. Personally, I did not see the ads as I try to avoid political advertising as much as possible (nearly impossible), but the long-form style has created significant buzz and here is what AdRants had to comment about the spot.