Testing Marketing Messaging
Now that the presidential nonsense is over in the US, media outlets will begin to panic as they will not have the ad revenue generated by both parties and their respective groups to rely on.With the change in leadership also must come a change in marketing thinking.
As things continue to soften, smart marketers are changing their messaging platform in order to deal with the slower economy. The Wall Street Journal goes into some detail on how some brands are adapting. Even really high end brands like Lexus are testing message platforms, with Lexus touting “lowest cost of ownership in its class.”
Are you testing your messaging and changing with the times?
