For True Believers Only
Since I’m a card carrying geek, I’m predisposed to liking this video. But I appreciate it as a long time direct marketing journalist as well.
Take a look and watch Marvel Comics’ legend Stan Lee plug a collection of his columns. The copy is engaging, and Stan the Man’s delivery is pinpoint perfect. And lo and behold, there’s even a call to action at the end. Excelsior, indeed!
Related Topics: Thought Balloon - Opinion, General
November 13th, 2008 at 10:13 am
You do have to love Stan Lee and this is a great example of guerilla marketing for true believers. But lately I’ve been more impressed with DC. The viral marketing behind the latest Batman movie was inspired. You can read more about it here: http://www.firstshowing.net/2007/12/05/the-dark-knights-viral-marketing-gets-very-real-cakes-cell-phones-and-all/
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