You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Sears, following the success of K-Mart is bringing back layaway purchasing. The move makes perfect sense for those who plan ahead and it should make holiday shopping at the store more profitable. I like the concept because it gives the buyer a choice on how to buy.
Whether you love, hate or are ambivalent about their fashions, you do have to admit that the Gap does know how to maximize the potential of celebrity endorsements.
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