The Big Fat Marketing Blog

Pepsi, the beverage for the “new generation” has switched advertising agencies in an attempt to spur sales. What makes the move a surprise is that Pepsi is leaving its longtime ad agency, BBDO.

The latest online legal news is that someone is miffed that his old school buddies aren’t looking for him and wants redress in court. Anthony Michaels of San Diego was a free member of the Web site www.Classmates.com, which permitted him to list his name, class, graduation year, e-mail address and ZIP code. more

You know you’re in trouble when a catalog costs $25! What catalog might cost this much, you ask?

The Claremont Rug Company’s catalog, which sells 19th Century Oriental carpets. For how much, you ask? Wait for it … starting at $20,000 and ending up in the six figures. Not a popular catalog, I’m sure, during this doleful economy. Perhaps Donald Trump, Madonna, and Alex Rodriguez chat about these catalog offerings over a light breakfast in Trump’s helicopter as they peruse the New York City skyline? more

Few brands typify such a quick, steep spiral downward as Snapple. Once the hottest beverage on earth, Snapple seems lost in the mix of water, energy drinks, fortified waters and juices. In an effort to revive the once powerhouse brand, the company is turning to a new formula, new packaging and an updated advertising and marketing strategy to reverse the brands fortunes. It will retain the tag line “Made from the best stuff on earth.”