The Big Fat Marketing Blog

Bottled water, under attack because of the environmental mess all those plastic containers create, has turned to advertising to educate the populace about water still being a better choice for you than soda pop. Nestle, the world’s largest supplier of bottled water is running commercials to combat softer sales. Let’s see if the spots can reverse the downward trend.

When the top execs from multinational corporations go to Congress hat in hand for multi-billion dollar bailout money, their pitch is a bit less effective when they’ve stepped off private jets before landing on Capitol Hill.

That’s one of the lessons the CEOs from General Motors, Ford and Chrysler learned this week about the fine art of poor promotion. It’s not the only lesson they should be contemplating in their corporate suites, but it’s a starting point for a reality check they sorely need to make before the next round of negotiations.

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Dunkin’ Goes Chinese The Boston Globe outlines Dunkin’ Donuts plans to market its pastries and coffee in China.

Bloody Good Brand The mega popular vampire story “Twilight” is putting the small movie studio Summit Entertainment on the map. The New York Times has the story.

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A telling sign of the times is the recent news that Google and Procter and Gamble plan to job share in an effort to better target customers and prospects alike. The move is a clear indicator of how old and new school marketing is converging. Leading edge companies are trying to learn form one another to better serve their customers and continue to grow, which in the long run will be good for both firms and should lead to a better ROI as well.