The Big Fat Marketing Blog

The U.S. Postal Service’s proposed new rules for mailing letter-size catalogs, aka “slim-jims,” at automation or machinable letter prices have been published on the Federal Register. As per the public hearing process that follows, mailers have until Jan. 28 to mail in their comments on the proposed new rules.

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Try as it may, the NFL can’t get anyone to care about the Pro Bowl. It’s run contests to send fans to the post-season game in Hawaii, its tried to sell replicas of the funkadelic game jerseys, it’s even tried to refer to it as the NFL all-star game.

Now the NFL reportedly thinks bringing the Pro Bowl back to the mainland for the first time since 1979 is the remedy. But even that alleged plan has its cons, both on the game itself and on tourism. more

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.

Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame! more

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.

Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame! more

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years—as if this year, more than in the past, agencies were using these bread-and-butter messages to really showcase their talents.

But the Dallas-based Loomis Agency says it was simply intending to put out something clever and fun when it wrote, designed and produced a year-end video card using sock puppets to provide a hilarious commentary on the year’s business meltdown. The card was intended to be mailed to Loomis’ various internal lists.

That doesn’t matter. The video’s up on YouTube now, and it’s on fire, racking up more than 750,000 views since getting posted on Dec. 11. Not bad for an expense of about $500 bucks, says Loomis president Mike Sullivan. more

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years—as if this year, more than in the past, agencies were using these bread-and-butter messages to really showcase their talents.

But the Dallas-based Loomis Agency says it was simply intending to put out something clever and fun when it wrote, designed and produced a year-end video card using sock puppets to provide a hilarious commentary on the year’s business meltdown. The card was intended to be mailed to Loomis’ various internal lists.

That doesn’t matter. The video’s up on YouTube now, and it’s on fire, racking up more than 750,000 views since getting posted on Dec. 11. Not bad for an expense of about $500 bucks, says Loomis president Mike Sullivan. more