The Big Fat Marketing Blog

While the technology to monitor TV viewing habits has been around for awhile, no one has pursued it…until now. Nielsen and The National Geographic Channel have partnered to make TV more measurable and meaningful to advertisers.

Back when I worked on a restaurant trade mag in the early ‘90s, we ran an annual diner survey that polled U.S. customers about their favorite chains and menu items in a number of different industry categories. And every year we ran that survey, there were two categories of restaurant calling to get the results the minute they were in: the fine dining white-tablecloth places that were fighting for nationwide bragging rights; and Burger King. more

In these tough economic times when everyone is trying to be a little more thrift conscious, has your mind turned to regifting?

Sure, it’s risky. But I’m willing to bet the majority of folks reading this have done it at one time or another. And those of you who say you haven’t? We believe you. Sure we do.

UPS has taken the idea and ran with it. UPSRegifter.com encourages consumers to recycle and reuse their unwanted gifts—and send them to new recipients via UPS, of course.

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An interesting piece in the New York Times last week talked about how the global popularity of American entertainment hasn’t really improved the country’s image around the world.

Of course, our cultural output not changing international perceptions might not be a bad thing.

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I ordered a few items from Amazon.com last Thursday, using regular shipping, and guess what? They arrived on Monday. Man that was fast — especially for a holiday weekend.

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It appears that Ozzy Osbourne is a sought-after pitchman in the advertising game. (Samsung and World of Warcraft) Check out the YouTube video in the above link as well. Wow! Who ever thunk that years of drug use/abuse and a deep vocabulary in profanity could take you this far? Who’s next, Amy Winehouse?