The Big Fat Marketing Blog

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.

Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.

More.

I hate it when companies try and bullsh!t me. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set up in my son’s name on Yahoo.

Never mind that I’m not yet 65. It’s how Rite Aid got the address and why it claimed I received the e-mail that makes the nationwide drug chain the newest inductee into the Magilla Stupid Marketer Hall of Fame.

More.

As a follow up to my last post, “Thanks For Your Order … Your Total Is …” I want to point that there are legitimate reasons why some e-merchants decide to omit the order review page prior to checkout (even though I hate it when they do).

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I hate Websites that don’t tell you the total in your shopping cart prior to checkout.

In my online travels this holiday shopping season, I’ve encountered at least two e-commerce sites that skip the order review — and it makes me wonder whether it’s intentional.

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If you’re a writer, you’ve done it. Don’t try and tell me you haven’t because you have. You’ve got a page or two to fill, and you’re on deadline. What do you do? You look into your files and do a quick update on a story that’s been done before—thousands of times before.

That was the feeling I had when I read Time magazine’s “De-Cluttering Your Mailbox” last week, yet another diatribe about junk mail.

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Direct to Consumer drug ads are a big business. They are also misleading at times and the whole practice has been under attack since the ads began years ago, 1997. Now, some drug companies have agreed to pull certain ads in an effort to be more compliant. more