You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Has Burger King Given Up On Fat Guys?

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.


Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame!


Obviously there weren’t enough fat guys buying fat guy food, or these items would still be on the menu. But as childhood obesity hits new heights, it’s probably good that fathers aren’t passing fat guy eating habits down to their kids, who are being told to have the apple sauce with their veggie burger kids meals.

One Comment to “Has Burger King Given Up On Fat Guys?”

  1. so much for dying fat and happye

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Has Burger King Given Up On Fat Guys?

Oh, what a sad morning it was for me, as I went to grab breakfast at my local Burger King. The 700-calorie Enormous Omelette was no longer on the menu. True, I’ve been sticking to the BK Bargains since well before the economy tanked, but sometimes you need enough bacon, sausage, cheese, eggs and bread to clog your corrodded artery.


Worse, a few months ago, BK got rid of the Fully Loaded Steakhouse Burger. Whoever the BK marketer was who decided mashed potatoes would make a great condiment for a burger gets an automatic spot in the fat-guy hall-of-fame!


Obviously there weren’t enough fat guys buying fat guy food, or these items would still be on the menu. But as childhood obesity hits new heights, it’s probably good that fathers aren’t passing fat guy eating habits down to their kids, who are being told to have the apple sauce with their veggie burger kids meals.

One Comment to “Has Burger King Given Up On Fat Guys?”

  1. so much for dying fat and happye

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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