Wrapper’s Delight
No offense to the mousepad and coffee-mug makers out there, but I rarely receive a “business gift” that I use. (Food and flowers always seem to get my attention, though.)
So when an envelope bearing a “free gift” arrived from a printing company a few days before Christmas, I was more than dubious. But the gift turned about to be a few sheets of nice candy-cane motif wrapping paper—which I just happened to need.
Better still, thanks to the magic of printing technology, the wrapping paper was peppermint scented. Bonus!
Since I was so far behind with holiday activities this year, I hastily wrapped my gifts with the peppermint paper without even bothering to follow instructions to “gently rub the wrap with your hands to activate and re-activate the fragrance.”
(I also didn’t notice that one sheet of paper apparently had the scented varnish applied in a spiral pattern, allowing users to see it on the paper. I wonder whose gift I wrapped with that sheet?) And I totally forgot to point out to my gift recipients that I’d been so kind as to procure scented wrapping paper for them.
Even though the scratch-and-sniff aspect of the wrapping paper was sort of lost on me, it was a fun novelty that kids would probably love. And the technology could be a great way for a print cataloger to differentiate itself from others, if it makes sense for the product line and the brand.
So thanks to Concord Litho for sending the paper—and saving me a trip to the store. What have you got planned for Valentine’s Day?
