General

Beth Negus

Beth Negus Viveiros is the editor of the Chief Marketer Network of Web sites. Based in the Boston area, she's been...more

Front Page News

The Old Grey Lady is getting some new accessories, in the form of front-page advertising.


Yep, the New York Times and sister publication The Boston Globe will begin running ads on the cover.


As someone with an understanding of the trouble times all publishers face, I get the economic thinking behind this. Hey, any port in a storm if the port has money, right? But as someone who began their journalism career as an ink stained wretch at a weekly, it makes me a little sad to see the church/state wall crumble just a little bit more.


Reuters’ MediaFile blog has an interesting piece on the situation. What do you think? Will front page advertising help save daily newspapers, or are they just moving around the deck chairs on the Titanic?

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

About

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Calendar

January 2009
M T W T F S S
« Dec   Feb »
 1234
567891011
12131415161718
19202122232425
262728293031  

Your Account

Subscribe

Subscribe to RSS Feed

Subscribe to MyYahoo News Feed

Subscribe to Bloglines

Google Syndication