The Big Fat Marketing Blog

The headline caught my eye right away: “Woman Turns Junk Mail Into Art.”

It sounded intriguing. Did it mean that direct mail had been used as part of some great conceptual art piece?

It depends on how you define art. more

The headline caught my eye right away: “Woman Turns Junk Mail Into Art.”

It sounded intriguing. Did it mean that direct mail had been used as part of some great conceptual art piece?

It depends on how you define art. more

That’s not me at the left, but God, would I love to be in his shoes. After all, today is National Pie Day, my third favorite holiday behind Christmas and Thanksgiving.

Come on, marketers, why aren’t you taking advantage of this? Where’s the Pie Fairy to leave a pie in my fridge? When’s Mrs. Smith to leave a pie under my tree? American Pie Council, where the bandwidth to handle the National Pie Day Web traffic created by fat guys like me? more

Seems like the U.S. Postal Service just can’t catch a break.

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Last week I was bidding a sad farewell to the newspaper industry. Now I just want one daily newspaper to just stop calling me, and make it easy to be removed from its calling list.

One simple way to do this: Don’t set your auto-dialer to start calling former subscribers with offers - and give them an offer to speak to a customer service representative to be removed - after your customer service center is closed. Duh! more

I have heard it said on many occasions that “great product trumps all” – that is to say, if you have a great product, you really don’t have to market it (or market it much) because it basically sells itself. I say sometimes the cliché is true, sometimes it isn’t.

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