The Big Fat Marketing Blog

The first Monday of each month I will review one to five books. The monthly reviews start with this post, February 2009. The books will be marketing or business process related. Let’s review “Prove It Before You Promote It.” more

The first Monday of each month I will review one to five books. The monthly reviews start with this post, February 2009. The books will be marketing or business process related. Let’s review “Prove It Before You Promote It.” more

You want to know what I thought about Super Bowl XLIII? Of course not, but I’m going to give you my point of view anyway.

Some players may be in for a huge marketing payday, some advertisers could have done something better than spend $3 million for 30 seconds. And all in all, it’s safe to say this Super Bowl was even better overall than the one played last year (even for this born-and-bred Giants fan). more

You want to know what I thought about Super Bowl XLIII? Of course not, but I’m going to give you my point of view anyway.

Some players may be in for a huge marketing payday, some advertisers could have done something better than spend $3 million for 30 seconds. And all in all, it’s safe to say this Super Bowl was even better overall than the one played last year (even for this born-and-bred Giants fan). more

Well, another Super Bowl has come and gone. And the amazing thing is the games are actually getting better than ever. Less than a touchdown has separated both teams at some point in the fourth quarter of seven of the past eight Super Bowls — an amazing statistic since the average margin of victory in the first 31 Super Bowls was 17 points! more

In case you missed it, there was a bit of commercial fun this weekend even before Sunday’s big game.

Saturday Night Live’s running “MacGruber” gag became a product placement palooza for Pepsi—and a fun parody of the concept at the same time.

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