The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for February 19th, 2009

Bending Things Beckham’s Way

Bend it like Beckham, the movie title derived from that English striker’s special gift for curling free kicks into the back of goal nets, takes on a whole new meaning as his brief Major League Soccer career appears to be ending.


The unique twist here is that the bright promise David Beckham seemed to represent as a marketing icon for MLS and the Los Angeles Galaxy has turned into a cautionary tale that leaves the American soccer league looking distinctly second rate. The Galaxy look as though it was the team taking Beckham on loan in a $25 million five-year deal, rather than AC Milan, which will apparently keep him after his two lackluster seasons in the MLS.


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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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