The Big Fat Marketing Blog

I’m what some marketer somewhere must refer to as a dinosaur shopper.

In the supermarket, I tend to buy the same brands I’ve always bought. I have a soft spot in my heart for items that no one else seems to pay attention to any more. Check my shopping cart any week to find out if they’re still making Social Tea cookies, Lorna Doones and Chicken in a Biskit crackers. The tuna and mayonnaise brands in my tuna salads are a family tradition, because anything else would be … just wrong. And I will go to my grave having only eaten one brand of peanut butter (yes, after checking the salmonella recall lists from the FDA.) more

A few years back J.C. Penney’s switched ad agencies after the CEO saw a presentation by Kevin Roberts on “Lovemarks: The Future Beyond Brands.” Roberts’ is the CEO of ad agency Saatchi & Saatchi. There was no review, Penney’s switched based on the philosophy Roberts’ was/is espousing.

The result: a 50% decrease in income. Ouch. I think cupid needs some new arrows. According to Direct magazine, “JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.” more

A few years back J.C. Penney’s switched ad agencies after the CEO saw a presentation by Kevin Roberts on “Lovemarks: The Future Beyond Brands.” Roberts’ is the CEO of ad agency Saatchi & Saatchi. There was no review, Penney’s switched based on the philosophy Roberts’ was/is espousing.

The result: a 50% decrease in income. Ouch. I think cupid needs some new arrows. According to Direct magazine, “JC Penney Co. Inc. posted net income of $211 million for the fourth quarter, a decrease from $430 million in the prior year.” more

Jim Calhoun is making $1.6 million this season to coach the University of Connecticut men’s basketball team. That’s more than Connecticut governor Jodi Rell makes.

And while Calhoun’s salary is public knowledge, it hasn’t been talked about even with the Nutmeg State suffering from some severe financial woes. But a political activist and blogger brought his salary to the public’s attention Saturday - in a place the mainstream media could not ignore.

Ken Krayeske’s delivery may not have been flawless (as seen in the below video) but the result sent shockwaves across the Internet. more

Jim Calhoun is making $1.6 million this season to coach the University of Connecticut men’s basketball team. That’s more than Connecticut governor Jodi Rell makes.

And while Calhoun’s salary is public knowledge, it hasn’t been talked about even with the Nutmeg State suffering from some severe financial woes. But a political activist and blogger brought his salary to the public’s attention Saturday - in a place the mainstream media could not ignore.

Ken Krayeske’s delivery may not have been flawless (as seen in the below video) but the result sent shockwaves across the Internet. more

It seems like Facebook is learning a very hard lesson. Recently they decided to update and change their content policy. I guess they assumed no one would be paying attention. Click the highlighted link for the complete Business Week story.

The flip of them trying to keep and own user content in perpetuity is the plain fact that most users fail to understand that cyberspace is much, much different than printed and bound matter. more