The Big Fat Marketing Blog

What cataloger wouldn’t want to reduce return rates by more than 20%?

Just ask auto parts and accessories cataloger J.C. Whitney. more

Beware what you post online. The web has made accessing information — some you think might be semi-private — all to easy. This story goes into more detail.

I have penned about the internet and how what you post is visible for the whole wide world to view, but even this article made me think twice about posting almost anything personal. It appears that cyber-stalking is quite a bit easier than I (and perhaps, you) would have imagined.

Beware what you post online. The web has made accessing information — some you think might be semi-private — all to easy. This story goes into more detail.

I have penned about the internet and how what you post is visible for the whole wide world to view, but even this article made me think twice about posting almost anything personal. It appears that cyber-stalking is quite a bit easier than I (and perhaps, you) would have imagined.

We’ve all heard the stories. Banks and giant insurance companies that have accepted bailout funds caught red-handed abusing those taxpayer dollars: The auto guys flying around in corporate jets and AIG planning lavish parties, just to name a few notable blunders.

Now, an even more sinister plot has been uncovered, a scratch-off game.

more

A downfall of the internet but a point of distinction for newspapers is that you can touch and feel a newspaper. It’s tactile. And, if US Ink Marketing has its way, pretty soon you can lick them as well.

In a novel, albeit bizarre twist, the company wants advertisers in newspapers to include little strips that can be licked to see how the product will taste. Try that on your computer screen! Here’s the story. This brings marketing interaction to a whole new level.

What happens when the paper gets wet?

A downfall of the internet but a point of distinction for newspapers is that you can touch and feel a newspaper. It’s tactile. And, if US Ink Marketing has its way, pretty soon you can lick them as well.

In a novel, albeit bizarre twist, the company wants advertisers in newspapers to include little strips that can be licked to see how the product will taste. Try that on your computer screen! Here’s the story. This brings marketing interaction to a whole new level.

What happens when the paper gets wet?