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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for March 3rd, 2009

Scribbles episode 5: “Why Clients Get Nervous”





Tom Hansen, the Managing Director at Rivet, Chicago will be sharing his thoughts with us using a cartoon version of himself. Look for a new episode every two weeks!

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Skittles Sweet On Social Media

As marketing shifts and more tests are conducted with emerging media, Social Media continues to be approached. Skittles, those small, multi-colored, hard semi-circular globs of gewy sugar has added user content to its home page. Based on blog mentions, Twitter stats and the like, it appears the candy’s Social Media campaign is as hyper active as a kid who ate 5 bags. Will it sell more sweets?


Let’s see if the sugar rush lasts.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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