A Measured Approach

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Google Taps Into Behavioral Targeting

Grant Johnson March 11th, 2009

Using cookies to track web visits, Google will place ads based upon user surfing habits and begin to cluster those users into groups. This article conveys the details.

The big difference between this and what Google’s competitors do (they are already doing this type of targeting), is that Google will let the viewer edit the category it places them in. It’s good to see direct marketing’s tried and tested clustering being put to use in cyberspace. The more things change, the more they remain the same.

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Google Taps Into Behavioral Targeting

Grant Johnson March 11th, 2009

Using cookies to track web visits, Google will place ads based upon user surfing habits and begin to cluster those users into groups. This article conveys the details.