The Big Fat Marketing Blog

Social media marketer Brickfish has designed and is managing a search for America’s premier eco-warriors, in an online contest sponsored by outdoor apparel maker The North Face and textile manufacturer Polartec.

The competition asks people to submit content—blog posts, photos or videos—that documents the passion of someone they know for environmental causes. The winner, chosen around May 13, will be rewarded with a $1,000 shopping spree and a $15,000 donation to the green cause of his or her choice. more

Social media marketer Brickfish has designed and is managing a search for America’s premier eco-warriors, in an online contest sponsored by outdoor apparel maker The North Face and textile manufacturer Polartec.

The competition asks people to submit content—blog posts, photos or videos—that documents the passion of someone they know for environmental causes. The winner, chosen around May 13, will be rewarded with a $1,000 shopping spree and a $15,000 donation to the green cause of his or her choice. more

In the lodging industry, inventory is on a 24-hour sales cycle. Any revenue lost from an unoccupied room is money that can’t be earned back; you simply have to try again the next night. So hotels are by nature very interested in anything that can keep those rooms as full as possible, even if that requires discounting the standard price.

And the current economy is making that ability to market quickly even more crucial, with so many companies cutting back so drastically on travel and conference attendance.

Mobile marketing firm Ping Mobile believes it has the answer, in the form of its Ping Wizard SMS customization technology. more

In the lodging industry, inventory is on a 24-hour sales cycle. Any revenue lost from an unoccupied room is money that can’t be earned back; you simply have to try again the next night. So hotels are by nature very interested in anything that can keep those rooms as full as possible, even if that requires discounting the standard price.

And the current economy is making that ability to market quickly even more crucial, with so many companies cutting back so drastically on travel and conference attendance.

Mobile marketing firm Ping Mobile believes it has the answer, in the form of its Ping Wizard SMS customization technology. more

Editor’s Note: I like this YouTube Symphony Orchestra project. It seems like one of the things Web video was built for, helping creative people collaborate and share content with flexibility and customization. I like it so much that, now that the 90 orchestra members have been chosen and are headed for New York to rehearse and then play their concert on April 15, I’m rerunning the original post on the assumption that many people had better things to read on Dec. 23, when it first appeared. more

Editor’s Note: I like this YouTube Symphony Orchestra project. It seems like one of the things Web video was built for, helping creative people collaborate and share content with flexibility and customization. I like it so much that, now that the 90 orchestra members have been chosen and are headed for New York to rehearse and then play their concert on April 15, I’m rerunning the original post on the assumption that many people had better things to read on Dec. 23, when it first appeared. more