The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for April 2nd, 2009

HULU Not Jumping Through Hoops

While HULU keeps gaining viewers, it has not attracted advertisers. That’s a business model that won’t work, at least long term.


The site gained more unique viewers in February than any other online video site, but advertisers still seem skeptical. Time will tell if the site can both fend off competitors and convince advertisers that being on the site is measurably effective.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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