The Big Fat Marketing Blog

If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet and viral marketing. Over 15 million video views in less than a week, international TV coverage, an invite from Oprah and that’s in less than 7 days!

You HAVE to watch this video. Pay close attention to the reaction before, during and after Ms. Boyle’s performance.

Here is an article about her. All I can say is WOW!

If anyone wants to question the power of the internet, site Bon Iver to start. But trumping him is a 47-year-old Scottish virgin who will likely become a very big vocal star thanks, completely, to the power of the internet and viral marketing. Over 15 million video views in less than a week, international TV coverage, an invite from Oprah and that’s in less than 7 days!

You HAVE to watch this video. Pay close attention to the reaction before, during and after Ms. Boyle’s performance.

Here is an article about her. All I can say is WOW!

In his April 15 newsletter, American Postal Workers Union President William Burrus says the recently announced “Summer Sale” will “discount our future.” more

How do you keep control of your brand image when employees, with cameras in hand and content-sharing social sites at the ready, start horsing around and putting the results up on the Internet? And just as importantly, how do you respond when the Web takes those videos viral? more

How do you keep control of your brand image when employees, with cameras in hand and content-sharing social sites at the ready, start horsing around and putting the results up on the Internet? And just as importantly, how do you respond when the Web takes those videos viral? more

Auto maker Ford is marking the 45th anniversary of its iconic Mustang muscle car with a campaign centered on a Web promotion that will give a lucky handful of fans the chance to experience their mustang dreams, and the rest of us a chance to watch. more