The Big Fat Marketing Blog

As I watched “The Late, Late Show with Craig Ferguson” last night, all I could think of was how insanely jealous 99.9% of the marketing book authors in the world must be at that very moment.

There on my screen in the wee hours was Andy Nulman, plugging his marketing book “Pow! Right Between the Eyes: Profiting From the Power of Surprise.” What’s next? Arthur Middleton Hughes on “The Colbert Report?”

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The big job search site has abandoned its ad agency and decided to run a contest among “average Joes” with the payoff being a Super Bowl commercial next year and $100,000. Yet another tactic where we can submit content and do the work for a corporation so they can make more money. Here’s the story. Yes, Frito-Lay had success last year with this approach, but they also ponied up $1,000,000 to the winners, two guys from Indiana.

We’ll see how well things turn-out, but with the tight economy - driving traffic to a job search site should be as hard as giving a kid ice cream before dinner. How this will help drive revenue — they make money by charging the companies to place ads on their site — is another story.

Perhaps some targeted, measurable marketing strategies and tactics to the real decision makers — the corporate execs who place the ads — would be a wise move first.