The Big Fat Marketing Blog

Thanks to Topps Chewing Gum, I became aware of the power of successful branding long before I made a career out of it. But instead of analyzing the “art” of advertising, I studied the science of lampooning advertising, which was way more fun, and instructional, too. more

Thanks to Topps Chewing Gum, I became aware of the power of successful branding long before I made a career out of it. But instead of analyzing the “art” of advertising, I studied the science of lampooning advertising, which was way more fun, and instructional, too. more

Baked into the DNA of all promotions is the need to grab consumers and make them do something. The good promotions deliver a reward for that “do something.” But, as anyone who watches late night TV can attest, a lot of promotions exist just to empty somebody’s wallet. more

Baked into the DNA of all promotions is the need to grab consumers and make them do something. The good promotions deliver a reward for that “do something.” But, as anyone who watches late night TV can attest, a lot of promotions exist just to empty somebody’s wallet. more

But again, Compendium Blogware founder Chris Baggott hitting the cutting room floor is again a good thing. Why? Because he’s got a story to tell you about Twitter.

And the timing of this is great. While social media gurus are screaming about the value of tweeting, Baggott puts it in perspective. It’s a growing piece of the social media puzzle, but it’s not quite the Holy Grail.

Twitter may not drive leads (qualified or random), but can be a pretty darn customer service tool. Here’s a story Baggott shared with MULTICHANNEL MERCHANT: more

But again, Compendium Blogware founder Chris Baggott hitting the cutting room floor is again a good thing. Why? Because he’s got a story to tell you about Twitter.

And the timing of this is great. While social media gurus are screaming about the value of tweeting, Baggott puts it in perspective. It’s a growing piece of the social media puzzle, but it’s not quite the Holy Grail.

Twitter may not drive leads (qualified or random), but can be a pretty darn customer service tool. Here’s a story Baggott shared with MULTICHANNEL MERCHANT: more