The Big Fat Marketing Blog

Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities BlogHer.com and iVillage.

The space, described in release as a ‘digital kitchen table’, is designed to convey information about eating well, staying fit and reducing stress to a sizable portion of the more than 42 million women who engage with social media on the Web each week. more

Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities BlogHer.com and iVillage.

The space, described in release as a ‘digital kitchen table’, is designed to convey information about eating well, staying fit and reducing stress to a sizable portion of the more than 42 million women who engage with social media on the Web each week. more

From the files…

It seems like everyone’s thoughts on marketing are being copyrighted these days (is that because of the advent of customer-generated content and wanting to separate the pros from the nonpros?), and many have attempted to turn their catchphrases into actual marketing strategies. Some of the strategies are seemingly quite complex.

I have a strong affinity for trademarks too. My trademarks, however, are usually relegated to the field of clever T-shirt catchphrases. If we took all the catchy phrases about the marketing strategies folks are putting on their book covers and ran them through a specially made BS incinerator, would anything be left? Would there be any universal truth that could resist the BS Test?

One certainly comes to mind. The one essential truth that shines through every strategy is that for a product or service to be successful it must start with a good or pleasant experience at the first customer touch point. That experience can be with the actual product or service, or it can be a great experience with the marketing initiatives themselves. The experiences can be external, or something can be designed to trigger a positive internal experience. Either way, it’s the initial interaction/experience with a brand that helps the customers begin to define it as they see it and to bond with it or not.

So is it really that easy? Brands simply have to deliver a pleasant experience? more

From the files…

It seems like everyone’s thoughts on marketing are being copyrighted these days (is that because of the advent of customer-generated content and wanting to separate the pros from the nonpros?), and many have attempted to turn their catchphrases into actual marketing strategies. Some of the strategies are seemingly quite complex.

I have a strong affinity for trademarks too. My trademarks, however, are usually relegated to the field of clever T-shirt catchphrases. If we took all the catchy phrases about the marketing strategies folks are putting on their book covers and ran them through a specially made BS incinerator, would anything be left? Would there be any universal truth that could resist the BS Test?

One certainly comes to mind. The one essential truth that shines through every strategy is that for a product or service to be successful it must start with a good or pleasant experience at the first customer touch point. That experience can be with the actual product or service, or it can be a great experience with the marketing initiatives themselves. The experiences can be external, or something can be designed to trigger a positive internal experience. Either way, it’s the initial interaction/experience with a brand that helps the customers begin to define it as they see it and to bond with it or not.

So is it really that easy? Brands simply have to deliver a pleasant experience? more

It seems like Amazon may be testing retail. Here’s the story. Let’s hope the experiment does not turn out like Dell and Gateway.

It seems like Amazon may be testing retail. Here’s the story. Let’s hope the experiment does not turn out like Dell and Gateway.