The Big Fat Marketing Blog

Thanks for sending me a fully-inflated vinyl chair to promote your new Saturday Evening game shows. Oh, and the matching 32 oz. cup with witty ingredients showing how fun your shows will be. Oh, and the DVD and the press release.

And I’m sure the confused FedEx guy is happy with you, too. Wait till he finds out you sent this to one reporter (me) who doesn’t cover television or entertainment (or work for a publication called “Multichannel News,” or spell his last name with an “e,” but hey, you got the street address right). Or for that matter, that you sent a second one to someone who is no longer with the company! more

Does this shirt make me look fat, or just plain dorky? Yeah, not a lot of people are in the market for a t-shirt with three wolves howling at the moon silk screened on it. But they’re selling like crazy at Amazon.com, thanks to some creative customer comments.

According to the BBC, sales of this shirt are up a ridiculous 2,300% because the comments went viral. So is it hip to be square? Maybe not, but maybe it really, “Fits my girthy frame, has wolves on it, attracts women,” as one comment says.

Amazon’s not completely thrilled with the comments, but is happy for the seller.

…the clever ads that don’t track their results, and probably lost money for their clients. Hooray! Perhaps I’m the only marketer alive that still thinks advertising and marketing is, now more than ever, about selling your stuff. (Please prove me wrong and comment here!).

Here’s the link to the clio article.

I have had way too much discussion lately with folks who still want to brand, but don’t take the time to realize that clever is out and relevant is in. By that, of course, I mean advertising/marketing work needs to produce measurable, real-world results. You’d think that after seeing how effective offer positioning and measurable marketing techniques are these days — even in these tough times — that folks would be using deep dive analytic crunching and testing until it hurts. Sadly, the education needs to continue.

I continue to read about the “hot creative shops,” the “killer idea,” “sexy work” and the “clever concept” way too much. Ask yourself if these brands fall into those categories: more

…the clever ads that don’t track their results, and probably lost money for their clients. Hooray! Perhaps I’m the only marketer alive that still thinks advertising and marketing is, now more than ever, about selling your stuff. (Please prove me wrong and comment here!).

Here’s the link to the clio article.

I have had way too much discussion lately with folks who still want to brand, but don’t take the time to realize that clever is out and relevant is in. By that, of course, I mean advertising/marketing work needs to produce measurable, real-world results. You’d think that after seeing how effective offer positioning and measurable marketing techniques are these days — even in these tough times — that folks would be using deep dive analytic crunching and testing until it hurts. Sadly, the education needs to continue.

I continue to read about the “hot creative shops,” the “killer idea,” “sexy work” and the “clever concept” way too much. Ask yourself if these brands fall into those categories: more

Dear Kevin:

In the past year, there hasn’t been a week that’s gone by that I haven’t received at least half a dozen connections (emails, voice mails, DM’s, texts, in-person contacts, etc.) asking me to wage a battle, sometimes even an all-out war, with you.

Some folks are nice about it. Others? Not so much.

I have never picked up the rope because honestly Kevin, I think you are one of the best things to happen to our suicidal industry. (Suicidal may be the wrong word but it’s certainly the right sentiment.) more

Dear Kevin:

In the past year, there hasn’t been a week that’s gone by that I haven’t received at least half a dozen connections (emails, voice mails, DM’s, texts, in-person contacts, etc.) asking me to wage a battle, sometimes even an all-out war, with you.

Some folks are nice about it. Others? Not so much.

I have never picked up the rope because honestly Kevin, I think you are one of the best things to happen to our suicidal industry. (Suicidal may be the wrong word but it’s certainly the right sentiment.) more