Repeat After Me : Shopper Marketing : All Together Now:)
Ladies and Gents readers of the BFMB - I present to you the word that you will hear from now until eternity. There’s a good reason. It’s actually a practice that smart marketer’s have been practicing for years. It delves deep into the mindset of the consumers and breaks down the mechanics of their daily life -w hen and where they make decisions. It’s what I’ve simply referred to as following your audience - It’s where I get to play the part of a social anthropologist - So much fun.;)
The question is why now? more
