You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Unlike many catalogers in today’s turbulent economy, Fairytale Brownies hasn’t shifted significantly more dollars online.
Instead, the purveyor of gourmet treats has cut back on pay-per-click and found success in natural search optimization, thanks largely to blog driven traffic.
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