Consider a World With No Brand Equity
What’s one to do on 20 plus hours of flight? Kill some time with some writing for the BFMB.;)
There has been a certain omni-present dynamic that has existed long before I ever entered into this world to take my first breath, and I am certain that it existed eons before that. In essence, it was what everyone called the status-quo, or essentially just what the world, or the reality was that surrounded them. For the most part, this dynamic has been kept steadily in force by the large amounts of systems, mechanisms and peoples that were geared to continually perpetuate it’s own successful, continued existence. Think of it as it’s own success preservation machine, reality’s caretaker.
