The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June, 2009

To Young Adults, Twitter’s for Friends, Not Brands

1-7pmnaite18-24graphsp5.jpgConsumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. more

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Related Topics: Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

To Young Adults, Twitter’s for Friends, Not Brands

1-7pmnaite18-24graphsp5.jpgConsumers 18 to 24 have come to embrace social networks but have yet to include Twitter in that hug, according to new research from the Participatory Marketing Network, a trade association promoting social marketing. more

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Related Topics: Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

Coupons.com Outpacing Last Year’s Download Rate

313million_image2-xtra.jpgIn the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008.

And that growth may continue at a faster pace, if a new HP Web-based home printer, complete with factory-installed coupons.com and other applications, catches on with the shopping public. more

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Related Topics: Promo Interactive - Premium & Incentives, Promo Interactive - Retail, Promo Interactive |

Coupons.com Outpacing Last Year’s Download Rate

313million_image2-xtra.jpgIn the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008.

And that growth may continue at a faster pace, if a new HP Web-based home printer, complete with factory-installed coupons.com and other applications, catches on with the shopping public. more

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Related Topics: Promo Interactive - Premium & Incentives, Promo Interactive - Retail, Promo Interactive |

Fed-Ex Parodies & Attacks UPS with Viral Campaign

The sorta famous “White Board” Ads running for years by UPS (featuring THE actual creative director on the account at The Martin Agency) are being mocked to bring notice to, according to the microsite: “Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?”


Details, along with the videos can be seen at this link.


Ahh, the power of the web. Your thoughts?

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Related Topics: A Measured Approach - Search/Web Marketing, A Measured Approach |

Fed-Ex Parodies & Attacks UPS with Viral Campaign

The sorta famous “White Board” Ads running for years by UPS (featuring THE actual creative director on the account at The Martin Agency) are being mocked to bring notice to, according to the microsite: “Why is mega-corporation UPS trying to use its political clout to get a bailout from the U.S. Congress, leaving you to pay the tab?”


Details, along with the videos can be seen at this link.


Ahh, the power of the web. Your thoughts?

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Add Comment

Email This Post Email This Post

Related Topics: A Measured Approach - Search/Web Marketing, A Measured Approach |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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