The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for June, 2009

Good News For H.R. 22 Supporters?

Well, maybe there is financial relief on the way for the U.S. Postal Service?


The U.S. Postal Service Office of Inspector General (OIG), through its actuarial consultant, Hay Group, revealed in a report that the assumption annual health care cost inflation rate will average 7% annually for all future years is “unreasonably high. Therefore based on Office of Personnel Management’s methodology, the Postal Service’s future retiree health care liabilities will be overestimated.” more

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Related Topics: Multichannel Surfing |

What the USPS Is Up Against

The Washington Post this week editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. It pointed to the USPS’s ever-worsening financial state and the fact that everything is moving online.

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Related Topics: Postal Dispatch |

Circuit City is on Facebook

Nothing really alarming here (except a lot of people may not know that Circuit City was acquired and re-launched as a Web-only venture by Systemax).


The key here is that Circuit City has launched a page on Facebook, and are not censoring the voice of its fans. more

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Related Topics: Etc. - General, Multichannel Surfing, E-commerce, Etc. - Technology, Etc. - Marketing/ROI, Etc., Etc. - Disciplines, General |

Circuit City is on Facebook

Nothing really alarming here (except a lot of people may not know that Circuit City was acquired and re-launched as a Web-only venture by Systemax).


The key here is that Circuit City has launched a page on Facebook, and are not censoring the voice of its fans. more

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Related Topics: Etc. - General, Multichannel Surfing, E-commerce, Etc. - Technology, Etc. - Marketing/ROI, Etc., Etc. - Disciplines, General |

RIP Ed McMahon

Celebrity spokesman and Johnny Carson sidekick Ed McMahon has died at the age of 86. more

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Related Topics: Etc. - Advertising/Media, Etc., General |

RIP Ed McMahon

Celebrity spokesman and Johnny Carson sidekick Ed McMahon has died at the age of 86. more

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Related Topics: Etc. - Advertising/Media, Etc., General |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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