You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
In the end, it really doesn’t matter who dubbed Michael Jackson the “King of Pop.” Was it the media? Elizabeth Taylor? Jackson himself?
It isn’t relevant. What is relevant is that Jackson ran with it. He embraced the title as his own (heck, who among us wouldn’t like to be crowned as royalty in their chosen profession?) and used it as a branding tool. And that’s why Michael Jackson was one of our own, a marketer.
In the end, it really doesn’t matter who dubbed Michael Jackson the “King of Pop.” Was it the media? Elizabeth Taylor? Jackson himself?
It isn’t relevant. What is relevant is that Jackson ran with it. He embraced the title as his own (heck, who among us wouldn’t like to be crowned as royalty in their chosen profession?) and used it as a branding tool. And that’s why Michael Jackson was one of our own, a marketer.
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