You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Ocho Cinco or Ocho Twitto?

Have you been to Chad “Formerly Known As Johnson” Ocho Cinco’s Twitter page? Neither has Ocho Cinco, apparently (maybe it’s not the real one), but he wants to live-Twit during games he’s playing in.


If he does, the NFL says it will fine the Cincinnati Bengals receiver.


On his show yesterday, Rob Adams of The Press Box on Lifestyle Talk Radio dismissed the idea of Ocho Cinco Twittering.


It’s not that Adams doesn’t think Ocho Cinco won’t try to pull it off. It’s that he doesn’t think any real NFL fan would care what Ocho Cinco would have to say during a game.


I called in and asked Adams if he would have felt different if Twitter was all the buzz in 2006, and a player like former New York Giants running back Tiki Barber announced he was going to live Twit.


Adams said even if it was a more marquee name like Peyton Manning or Tom Brady using Twitter in game, the audience wouldn’t care.


I agree, especially when you’re talking about a television audience. There’s already enough distraction sitting in front of the tube and following along online. Maybe it would work for the in-stadium crowd, but if the attendee is checking stats on a PDA or a smart phone while matching the Bengals, Twitter would just be another distraction.


Twitter has a time and a place, and I don’t think an NFL game is either.

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Ocho Cinco or Ocho Twitto?

Have you been to Chad “Formerly Known As Johnson” Ocho Cinco’s Twitter page? Neither has Ocho Cinco, apparently (maybe it’s not the real one), but he wants to live-Twit during games he’s playing in.


If he does, the NFL says it will fine the Cincinnati Bengals receiver.


On his show yesterday, Rob Adams of The Press Box on Lifestyle Talk Radio dismissed the idea of Ocho Cinco Twittering.


It’s not that Adams doesn’t think Ocho Cinco won’t try to pull it off. It’s that he doesn’t think any real NFL fan would care what Ocho Cinco would have to say during a game.


I called in and asked Adams if he would have felt different if Twitter was all the buzz in 2006, and a player like former New York Giants running back Tiki Barber announced he was going to live Twit.


Adams said even if it was a more marquee name like Peyton Manning or Tom Brady using Twitter in game, the audience wouldn’t care.


I agree, especially when you’re talking about a television audience. There’s already enough distraction sitting in front of the tube and following along online. Maybe it would work for the in-stadium crowd, but if the attendee is checking stats on a PDA or a smart phone while matching the Bengals, Twitter would just be another distraction.


Twitter has a time and a place, and I don’t think an NFL game is either.

Leave a Comment

Acceptable Use Policy

authimage
Enter the word as it is shown in the box above.
If you can't see the word, refresh the page.

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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