Should Lutz Be Driving GM’s Marketing?
GM is coming out of bankruptcy, and who’s overseeing the company’s marketing and communications efforts?
Bob Lutz, 77, the company’ vice chairman, who was pretty much retired when he was tapped for the role.
You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Archive for July 12th, 2009
Should Lutz Be Driving GM’s Marketing?
GM is coming out of bankruptcy, and who’s overseeing the company’s marketing and communications efforts?
Bob Lutz, 77, the company’ vice chairman, who was pretty much retired when he was tapped for the role.
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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.Recent Posts
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