The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for July, 2009

Alan Rimm-Kaufman, 1968-2009

Alan Rimm-KaufmanSometimes, news doesn’t travel as fast as you’d wish. Like today, I heard that Alan Rimm-Kaufman had died of Leukemia on Saturday at the age of 41.


First, a few links:


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Related Topics: E-commerce, Multichannel Surfing, Etc., Multichannel Marketing, Metrics/ROI |

Alan Rimm-Kaufman, 1968-2009

Alan Rimm-KaufmanSometimes, news doesn’t travel as fast as you’d wish. Like today, I heard that Alan Rimm-Kaufman had died of Leukemia on Saturday at the age of 41.


First, a few links:


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Related Topics: E-commerce, Multichannel Surfing, Etc., Multichannel Marketing, Metrics/ROI |

Events : Rethinking What You Thought You Knew - Part 1 of Many

O! Hello faithful readers of the BFMB! The BFMB remains one of my favorite places to be able to free flow write. What a thrill! It’s the little things in life, ya know:)?


I have done many things in my career to help try to put things (all kinds of things) in a new perspective, to help people see things through a new lens, to sometimes even challenge the core of their belief structure in order to help them succeed in today’s new market landscape. This, without question, is actually my favorite thing to do…to stretch the thinking of individuals.


Anyone can, like a blind mouse, accept and work inside of existing structures. Others challenge the status quo because they think that there is more that can be done — much more. more

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Related Topics: Promo, Brandanimation |

Events : Rethinking What You Thought You Knew - Part 1 of Many

O! Hello faithful readers of the BFMB! The BFMB remains one of my favorite places to be able to free flow write. What a thrill! It’s the little things in life, ya know:)?


I have done many things in my career to help try to put things (all kinds of things) in a new perspective, to help people see things through a new lens, to sometimes even challenge the core of their belief structure in order to help them succeed in today’s new market landscape. This, without question, is actually my favorite thing to do…to stretch the thinking of individuals.


Anyone can, like a blind mouse, accept and work inside of existing structures. Others challenge the status quo because they think that there is more that can be done — much more. more

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Related Topics: Promo, Brandanimation |

The Deadly Little Secret: Candy Cigarettes

luckylights1.gifI was walking down the street in my hometown the other day and I saw a child walk out of a candy shop with a cigarette hanging out of his mouth.

That would be a “Victory” cigarette, a look-alike candy version of the real deadly tobacco kind. If the brand name Victory sounds familiar, it should, its toxic similarity to Viceroy cigarettes made by Brown & Williamson can’t be missed.

Where are those lawmakers stamping down on tobacco marketers, implementing tough legislation that gives the Food and Drug Administration sweeping control over how marketers package, manufacturer and market tobacco products?

more

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Related Topics: The Pro Shop |

United Airlines Looks like a Player Hater

YouTube giveth, and YouTube taketh away. And one irate musician has used it to do both, taking a few inches of skin off United Airlines for its baggage-handling practices and poor customer relations, but giving a California guitar maker a chance to win some major brand awareness and some points for attending to its users’ needs. more

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Related Topics: Promo Interactive - Viral/Word of Mouth, Promo Interactive - Interactive, Promo Interactive |

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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