You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.
Less than a month ago, I blogged about how little IKEA’s catalog had changed in the past half century. Well, the Swedish home furnishings retailer apparently did make a big change—one that’s caused quite a stir in font-enthusiast community. more
I stumbled across this press release about a Web cataloger promoting a recent photo shoot for its fall/holiday merchandise. Why would a merchant feel the need to boast about the shoot’s location?
Well, the etailer is Crossdresser.com, a site I’d never heard of, but it offers high-quality transvestite apparel at budget-conscious prices. more
Love of hate Brett Favre, you have to admit this is a funny commercial. It’s like they say: Timing is everything. And it’s safe to say Sears beat the clock with this gem.
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Related Topics: E-commerce, Retail, Cross Channel, Catalog, Multichannel Surfing, Etc., Etc. - Advertising/Media, General |
Love of hate Brett Favre, you have to admit this is a funny commercial. It’s like they say: Timing is everything. And it’s safe to say Sears beat the clock with this gem.
Email This Post
Related Topics: E-commerce, Retail, Cross Channel, Catalog, Multichannel Surfing, Etc., Etc. - Advertising/Media, General |
Tons of comments on this article I wrote and posted Monday on the Multichannel Merchant site: Twitter Better for Nonsense than Business Sense.
The premise: More than 40% of all tweets are considered “pointless babble.” Twitter may not be all about self-promotion, as the surveyor had thought. Heck, MCM editor Melissa Dowling pointed that out in this post last month.
With the exception of one comment (which may be by someone who has a personal vendetta against Pear Analytics, the company that did the study on Twitter content), everyone brings a valid argument to the table. more
Tons of comments on this article I wrote and posted Monday on the Multichannel Merchant site: Twitter Better for Nonsense than Business Sense.
The premise: More than 40% of all tweets are considered “pointless babble.” Twitter may not be all about self-promotion, as the surveyor had thought. Heck, MCM editor Melissa Dowling pointed that out in this post last month.
With the exception of one comment (which may be by someone who has a personal vendetta against Pear Analytics, the company that did the study on Twitter content), everyone brings a valid argument to the table. more
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