The Big Fat Marketing Blog

Less than a month ago, I blogged about how little IKEA’s catalog had changed in the past half century. Well, the Swedish home furnishings retailer apparently did make a big change—one that’s caused quite a stir in font-enthusiast community. more

I stumbled across this press release about a Web cataloger promoting a recent photo shoot for its fall/holiday merchandise. Why would a merchant feel the need to boast about the shoot’s location?

Well, the etailer is Crossdresser.com, a site I’d never heard of, but it offers high-quality transvestite apparel at budget-conscious prices. more

Love of hate Brett Favre, you have to admit this is a funny commercial. It’s like they say: Timing is everything. And it’s safe to say Sears beat the clock with this gem.

Tons of comments on this article I wrote and posted Monday on the Multichannel Merchant site: Twitter Better for Nonsense than Business Sense.

The premise: More than 40% of all tweets are considered “pointless babble.” Twitter may not be all about self-promotion, as the surveyor had thought. Heck, MCM editor Melissa Dowling pointed that out in this post last month.

With the exception of one comment (which may be by someone who has a personal vendetta against Pear Analytics, the company that did the study on Twitter content), everyone brings a valid argument to the table. more

And you thought that simply drinking too much created a bad headache hangover?

Anheuser-Busch InBev is responding to complaints and is dropping its “Fan Cans” promotions in U.S. communities where colleges have complained that the marketing — which sells cans of Bud Light in school colors — is really a guise that promotes underage drinking and infringes on the college’s trademarks. more

I’ve been watching cartoons since I was a kid, so it pleases me whenever I see a product using a cartoon animal as a marketing icon. But suddenly they’re everywhere! more