The Big Fat Marketing Blog

So, has anyone out there caught a screening of “Art & Copy,” the new documentary about advertising and inspiration?

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So, has anyone out there caught a screening of “Art & Copy,” the new documentary about advertising and inspiration?

more

It’s not because they signed Brett Favre, the on-again, off-again NFL journeyman quarterback who has brought his three-ring circus of self importance to Minneapolis. It’s because the Minnesota Vikings are letting the world know via its Website, in many different ways, that the future Hall-of-Famer will be under center this fall.

But as annoying as it is, it may be a very good marketing move for the Vikings… even if it seems the only people other than the team who are thrilled about Favre’s latest un-retirement are the team’s ownership, NFL commissioner Roger Goodell, and Reebok. more

It’s not because they signed Brett Favre, the on-again, off-again NFL journeyman quarterback who has brought his three-ring circus of self importance to Minneapolis. It’s because the Minnesota Vikings are letting the world know via its Website, in many different ways, that the future Hall-of-Famer will be under center this fall.

But as annoying as it is, it may be a very good marketing move for the Vikings… even if it seems the only people other than the team who are thrilled about Favre’s latest un-retirement are the team’s ownership, NFL commissioner Roger Goodell, and Reebok. more

NPR’s “On the Media” recently reran an interesting series of stories related to the Internet, including a piece called “Smirch Engine,” about online privacy or lack thereof, and how the anonymity of the Web can cause normally polite people to behave badly.

The story discussed how disparaging posts online can seemingly live forever, and be ruinous to individuals and companies.

It makes for interesting listening. Over the years, we’ve gotten requests from people asking us to take stories out of our sites’ archives because they are unflattering to their business and pop up high in search rankings.

more

NPR’s “On the Media” recently reran an interesting series of stories related to the Internet, including a piece called “Smirch Engine,” about online privacy or lack thereof, and how the anonymity of the Web can cause normally polite people to behave badly.

The story discussed how disparaging posts online can seemingly live forever, and be ruinous to individuals and companies.

It makes for interesting listening. Over the years, we’ve gotten requests from people asking us to take stories out of our sites’ archives because they are unflattering to their business and pop up high in search rankings.

more