The Big Fat Marketing Blog

In an effort to improve efficiencies by 10% or more in its movie recommendation model, Netflix asked anyone who was interested to prove that they could do so over their current model. Three years later they have a winner.

This is good PR, but even better business, as Netflix understands that by engaging people to make their service more efficient leads to an increased bottom-line. They become participants, not just customers. more

In an effort to improve efficiencies by 10% or more in its movie recommendation model, Netflix asked anyone who was interested to prove that they could do so over their current model. Three years later they have a winner.

This is good PR, but even better business, as Netflix understands that by engaging people to make their service more efficient leads to an increased bottom-line. They become participants, not just customers. more

That’s the plain and direct post that launched the irritating phenomenon we now know as Twitter. It was actually the second tweet, sent forth at 1:02 pm on March 21, 2006, to whom I’m not really sure. more

That’s the plain and direct post that launched the irritating phenomenon we now know as Twitter. It was actually the second tweet, sent forth at 1:02 pm on March 21, 2006, to whom I’m not really sure. more

So what do you do after you retire as chairman/president/CEO of a women’s apparel company after 20 years, logging a total of 45 years in the retail industry? more

Public Relations people are getting smart… or I should say Google Savvy. Now instead of pitching their press releases, article ideas, and clients for interview to targeted publications, they are pitching ideas via Google search results.

Which, really, is just annoying to this writer/editor.

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