The Big Fat Marketing Blog

There’s an Ad Age survey out this week revealing the hourly rates of ad agency people, showing that Top NY Creatives are charging clients $750 an hour. I guess the recession hasn’t crossed over the Hudson yet. more

There’s an Ad Age survey out this week revealing the hourly rates of ad agency people, showing that Top NY Creatives are charging clients $750 an hour. I guess the recession hasn’t crossed over the Hudson yet. more

Nobody’s expecting much in the way of holiday sales increases this year, and they shouldn’t be, according to The National Retail Federation. The NRF today released its 2009 holiday forecast, projecting holiday retail industry sales to decline 1% this year to $437.6 billion.

I guess a 1% drop decline is better than the 3.4% decline NRF reported for holiday 2008. And it beats the 3% fall the Federation is expecting for retail sales for all of 2009.

But it’s hard to get excited about what for many merchants is the biggest season of the year when you know sales are most likely going to be down from last year. more

Nobody’s expecting much in the way of holiday sales increases this year, and they shouldn’t be, according to The National Retail Federation. The NRF today released its 2009 holiday forecast, projecting holiday retail industry sales to decline 1% this year to $437.6 billion.

I guess a 1% drop decline is better than the 3.4% decline NRF reported for holiday 2008. And it beats the 3% fall the Federation is expecting for retail sales for all of 2009.

But it’s hard to get excited about what for many merchants is the biggest season of the year when you know sales are most likely going to be down from last year. more

My hobby/freelance work took me to the U.S. Army All-American Bowl’s jersey presentation tour yesterday, where Stamford (CT) High School linebacker Khairi Fortt was announced as a member of the high school All-American team (today they go up the road to King School to present Silas Redd with his jersey. Both players will attend Penn State).

So the side-story for me, the one I could bring back to The Big Fat Marketing Blog, had to do with the game’s sponsors. more

My hobby/freelance work took me to the U.S. Army All-American Bowl’s jersey presentation tour yesterday, where Stamford (CT) High School linebacker Khairi Fortt was announced as a member of the high school All-American team (today they go up the road to King School to present Silas Redd with his jersey. Both players will attend Penn State).

So the side-story for me, the one I could bring back to The Big Fat Marketing Blog, had to do with the game’s sponsors. more