The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for October 13th, 2009

Marriott to Guests: You’re on YouTube

The San Juan Marriott Resort & Stellaris Casino is doing something worth mentioning. It has expanded the role of one of its staff members to include filming resort guests for marketing purposes.


The staff member has a new title: “You Tube Concierge.” This person adds to his daily duties of recommending seafood restaurants and directing people to Condado Beach spending some time wandering the resort in search of guests having plenty of fun. Once located, which doesn’t appear to be much further than the pool, the concierge asks the guests if they would like to record a short 30-second video—free of charge—that they can send around to friends, family and co-workers back home.


more

Miss Springfield

Marge Simpson is next month’s Playboy cover girl. It’s a tribute to the awe-inspiring power of the Simpsons franchise, and a spotlight on the evolution of Playboy from seminal porno publication to lifestyle magazine with benefits. more

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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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