Marriott to Guests: You’re on YouTube
The San Juan Marriott Resort & Stellaris Casino is doing something worth mentioning. It has expanded the role of one of its staff members to include filming resort guests for marketing purposes.
The staff member has a new title: “You Tube Concierge.” This person adds to his daily duties of recommending seafood restaurants and directing people to Condado Beach spending some time wandering the resort in search of guests having plenty of fun. Once located, which doesn’t appear to be much further than the pool, the concierge asks the guests if they would like to record a short 30-second video—free of charge—that they can send around to friends, family and co-workers back home.
If the guest agrees, the short video is filmed and then formatted to include a branded opening and closing that shows some of the highlights of the resort. In return, the guest receives a card with the URL to find the video, which has been uploaded to the “San Juan Marriott Live” YouTube Channel” at http://www.youtube.com/sanjuanmarriottlive.
There were scant few videos posted at the site yesterday. One, of the Holst Family had 239 views, while another, of Ed and Kathy Harrity, had five. The videos were all filmed poolside or with people in the pool sipping cocktails and looking very, very happy under the blue Puerto Rican sunshine.
If it catches on, the videos could prove good promotional vehicles for the resort. Anyone sitting in cold climes—or anywhere else for that matter—and receiving a link that leads them to a scene of bikini-clad sun lovers splashing in the pool with a Corona in hand would most certainly think about booking a vacation at the resort. I know I would.
