All My Peeps
Remember marshmallow peeps, the yellow, bird-shaped, sugar-coated globs of gloriousness that appeared in your kitchen every year around Easter? They just got their own retail store, which raises the question “how many peeps does a body really need?”
Peeps have had a cult following for years, with devoted fans sculpting them, hoarding them, and performing scientific experiments with them. Oh, and eating them, too.
Now they’re opening a shrine to the candy, which, according to the press release, will feature branded apparel, Peeps pens and pencils, keychains and fine china.
Who thinks this stuff up??
It’s like a bad SNL skit, opening a store that sells only marshmallow peeps. Chris Farley would’ve been awesome as the shop keeper.
But this a real deal, opening in the apparently trendy area of National Harbor, Maryland. Maybe they eat a lot of peeps there.
Now I’m trying to imagine the logical follow-up. An all-nite Necco bar? International House of Lik-m-Aid?
