The Big Fat Marketing Blog

You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

Archive for October 20th, 2009

Boy, Does That DMA Swing!

Monday morning, I arrived at the San Diego Convention Center and walked towards Hall F for the keynote session. There was a huge crowd milling about. Why weren’t people going inside? Surely the hall wasn’t filled to capacity already?


I mean, why would that many people want to get in? Was there going to be a John Greco/Martha Stewart bake-off or something? Please God, I hoped, let there be a Greco/Stewart bake-off. That would be awesome.


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You say you want marketing news and commentary? Well, you came to the right place. The Big Fat Marketing Blog is updated daily by the editors of Chief Marketer, Direct, Promo and Multichannel Merchant. Opinions? Oh yeah, we got em'. Don't say we didn't warn ya'.

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